Opportunities to be reviewed


  • How can we further improve the tenderness and flavour of Irish beef?
  • How do we further enhance the shelf life of beef products?
  • How do we enhance the customer experience? – date of product and alerts, traceability of product, opportunity to feedback information


  • How can we develop a paperless production system?
  • Can the internet of things have a positive impact on refrigeration systems, hot water use, waste water recycling?
  • Can we collect recycled waste more efficiently to feed our recycling business?
  • Can we minimise waste of reusable crates, bins etc. throughout the supply chain?


  • What can the internet of things do for a beef farmer?
  • Can you devise a smart method that would allow farmers to monitor feed intake and growth rate?
  • Can we digitise animal behaviour to help with research?